DDPR is a global publicity agency headquartered in New York and founded by Dan Demello, that creates unique, standout PR campaigns.
We specialize in securing press opportunities for theatrical projects, special events, seasonal events, mobile apps, personalities, CEOs, and companies of all sizes.
DDPR takes your project and creates publicity campaigns with dynamic, powerful and concise messages to accurately reveal the heart of your work and ultimately inspire press coverage. Our mission is simple: to increase all forms of media coverage and generate positive word of mouth. We identify the most newsworthy aspects of your project and proactively pitch them to writers, editors, producers, bloggers and social media influencers - making sure that everyone who might find your project interesting knows about it.
We understand Journalism. We were working journalists before we were expert publicists.
You deserve more attention. We'll help you get it.
Our Expertise: DDPR brings over 20 years of experience in entertainment, theater and culture industries. We provide the best press coverage from the local to national scale, representing projects from the longest running off-Broadway productions to philanthropic events to one of today's most popular dating apps. DDPR has consistently worked with outlets including: The New York Times, ABC News, The New Yorker, Time Out New York, The Wall Street Journal, USA Today, CNN, NPR, Buzzfeed, TheaterMania, and Playbill.
About Dan Demello
Dan DeMello (Publicist) has coordinated press campaigns across the United States and internationally – in Canada, Mexico City, London, Berlin and Paris. For over a decade, he’s publicized hundreds of Broadway and off-Broadway productions and dozens of major events including the New York Times Travel Show, The New York Times Arts & Leisure Weekend, Born For Broadway, Broadway in Bryant Park, among others. In film, he handled the publicity for the 2010 American Psychological thriller Zenith.
He has handled the publicity for many first-rate non-profit organizations such as The Irish Repertory Theatre, Abingdon Theatre Company, Pan Asian Repertory Theatre, The Living Theatre and Judith Malina, The Talking Band, New Federal Theatre, The Puerto Rican Traveling Theatre, The Wings Theatre Company, Theater by the Blind and The Christopher & Dana Reeve Foundation among others.
Among his current clients: The Theater Center on 50th and Broadway, Working Theater, New York Deaf Theatre, Musical Theatre Factory, New York’s Immersive Horror Experience, THIS IS REAL, New York’s Dystopian Adult Easter Egg Hunt Full Bunny Contact and two of the longest running productions in NYC history – Perfect Crime & The Fantasticks. He is also the publicist for SCRUFF, one of the largest gay social networking apps, globally.
As a result of his outreach, DDPR clients past and present, have been featured regularly in and by:
The New York Times, The New Yorker, The New York Post, The Wall Street Journal, Time Out New York, Newsday, USA Today, The New York Observer, ABC News, NBC News, CBS This Morning, Fox News, WPIX Morning News, Today, Good Day NY, CNN, WNYC, NPR, Sirius XM in addition to The Wendy Williams Show, The Chew, The View, The Rachael Ray Show, NBC’s Celebrity Apprentice, The Associated Press, Reuters, The Los Angeles Times, The Washington Post, The Sunday Times, Daily Mail and The Guardian to name a few.
DDPR clients receive top of the line press reports, second to none. We employ media monitoring software that allows us to identify and approach the critics, journalists, writer, producers, editors and bloggers that are most appropriate for your project or subject matter and then provide real insights and analytics into the results we secure. You’ll know exactly what results you’re getting from our detailed reports that monitor which outlets have covered you, when, that outlets reach or readership, which social media platforms are sharing your press and how many shares each received, ad equivalency, SEO Impact, sentiment and several other metrics.
Dan began his career in media as a journalist for The New Bedford Standard Times in New Bedford, MA. After 3 years as an entertainment correspondent he began working for ABC News / Good Morning America Weekend Edition in New York City. After transitioning full time into PR and working alongside several veteran theatrical press agents such as Max Eisen,and Shirley Herz, he now works independently under the title DDPR, having opened his own office in the heart of Times Square in 2010.
Courtesy – DDPR (Daniel Demello Public Relations).
You deserve more attention...
We establish the best press coverage for NYC natives, pop culture fanatics, theatergoers and philanthropic enthusiasts.
We begin by driving ticket sales and initial interest with outlets like Playbill and Theatermania. We will secure as many journalists, bloggers and influencers as possible for advanced coverage. We then secure advance feature stories and critics for review.
Next, we will expand to top tier publications like The New York Times, Wall Street Journal, The New York Post, CNN, to name a few. Our focus isn’t just on the traditional theater press. We ignite interest among media that cover: lifestyle, metro events, entertainment, theater, culture, politics, and tech.
Long-lead media (tourist, theater and general entertainment publications) that cover news, attractions, theater and general entertainment. ·
Short-lead media (daily and weekly) that cover news, culture, attractions, music, theater and general entertainment.
Broadcast media (TV and radio) that cover news, culture, attractions, music, theater and general entertainment.
Online media (websites, blogs and microblogs) that cover news, culture, lifestyle, attractions, theater and general entertainment.
If you are considering or seeking PR representation, please fill out the following form so that we can be in touch.