DDPR extracts the appealing, sensational, juicy, newsworthy aspects of your project and proactively pitches them to journalists, editors, writers, producers and bloggers. We present those ideas in a vibrant, concrete, intelligent pitch that emphasizes the importance of your project and how it's relevant, timely, and ultimately worth media attention. A personalized focus, and full faith that what we choose to push deserves increased press coverage.
You need press attention, so we pursue it within all mediums of mass communication – including social media. Our sole mission is to aggressively seek out press opportunities where available and to create them when there are none. Our objective is generating increased press coverage and word of mouth – and we meet that objective consistently.
We appreciate quality writing and pay close attention to language when drafting your news release and press materials. It’s something we like to over think. There’s real value in a strong, concise message.
About Dan Demello
Dan has coordinated press campaigns in the United States, Mexico and Canada. For over a decade, he’s publicized hundreds of Broadway and off-Broadway productions and dozens of major events including the New York Times Travel Show, The New York Times Arts & Leisure Weekend, Born For Broadway, Broadway in Bryant Park, the legendary Black Party and The Black Party Expo at Roseland Ballroom, among others.
He has handled the publicity for many first rate non-profit organizations such as The Irish Repertory Theatre, Abingdon Theatre Company, The Living Theatre, The Talking Band, New Federal Theatre, The Puerto Rican Traveling Theatre, The Wings Theatre Company, Theater by the Blind, The Christopher & Dana Reeve Foundation and many more.
As a result of his outreach, DDPR clients past and present, have been featured regularly in The New York Times, The New Yorker, The New York Post, The Wall Street Journal, Time Out New York, Newsday, USA Today, The New York Observer, ABC News, NBC News, CBS This Morning, Fox News, WPIX Morning News, Today, Good Day NY, CNN, WNYC, NPR, Sirius XM in addition to The Wendy Williams Show, The Chew, The View, The Rachael Ray Show, NBC’s Celebrity Apprentice, The Associated Press, Reuters, The Los Angeles Times, The Washington Post and The Guardian to name a few.
Dan began his career in media as a journalist for The New Bedford Standard Times in New Bedford, MA. After 3 years as an entertainment correspondent he began working for ABC News / Good Morning America Weekend Edition in New York City. After transitioning full time into PR and working alongside several veteran theatrical press agents, he now works independently under the title DDPR, having opened his own office in 2010.
We want to generate as much advance press coverage for WHAT YOU CAN’T CONTROL as possible. We hit the ground running, creating an initial buzz and then building on that in order to secure increased coverage from the national outlets. We will secure as many journalists, bloggers, influencers and other media possible for any project, across a variety of sectors. Ultimately, the goal is to expand the performance schedule, increase the number of outlets that will assign us press coverage to help drive ticket sales.
We will approach an expanded list of long-lead, short-lead, broadcast and online media for press coverage – in the form of features and reviews. We won’t just focus on traditional theater press. We’ll broaden the outreach to include press who cover lifestyle, culture and general entertainment.
Long-lead media (tourist, theater and general entertainment publications) that cover news, attractions, theater and general entertainment. ·
Short-lead media (daily and weekly) that cover news, culture, attractions, music, theater and general entertainment.
Broadcast media (TV and radio) that cover news, culture, attractions, music, theater and general entertainment.
Online media (websites, blogs and microblogs) that cover news, culture, lifestyle, attractions, theater and general entertainment.
Establish WHAT YOU CAN’T CONTROL as a ‘must’ for NYC transplants, natives, pop culture fanatics, theatergoers and entertainment enthusiasts.
Ignite interest among press that cover lifestyle, metro happenings, entertainment, theater and culture.
Generate initial buzz within important and critical outlets like Theatermania, and Playbill with the intent of increasing ticket sales. Expand that outreach to top tier media including outlets like The NY Times, NY Post and NY Daily News and WSJ among hundreds of others.
Position the show as something more than theatre, because that’s what it is – an immersive experience about the trials and tribulations of life in the big, chaotic city.
Secure advance feature stories and critics for review.
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