You deserve more attention. We'll help you get it.
DDPR is a global publicity agency headquartered in New York (founded by Dan Demello) that creates unique, standout PR campaigns.
We specialize in securing press opportunities for theatrical projects, special events, seasonal events, mobile apps, personalities, CEOs, and companies of all sizes. We are also one of the premiere LGBTQ publicity offices - handling a wide array of gay individuals, companies and projects across the nation and abroad.
DDPR takes your project and creates publicity campaigns with dynamic, powerful and concise messages to accurately reveal the heart of your message and ultimately inspire press coverage. Our mission is simple: to increase all forms of media coverage and generate positive word of mouth. We identify the most newsworthy aspects of your project and proactively pitch them to writers, editors, producers, bloggers and social media influencers - making sure that everyone who might find your project interesting knows about it, knows about it, writes about it or talks about it.
About Dan Demello
Dan DeMello (Publicist) has coordinated press campaigns across the United States and internationally – in Canada, Mexico City, Dublin, London, Berlin and Paris. For over a decade, he’s publicized hundreds of Broadway and off-Broadway productions and dozens of major events including Born for Broadway,The New York Times Travel Show, The New York Times Arts & Leisure Weekend, Broadway in Bryant Park, among others. In film, he handled the publicity for the 2010 American Psychological thriller Zenith.
He has handled the publicity for many first-rate non-profit organizations such as Harlem Repertory Theatre, Abingdon Theatre Company, Pan Asian Repertory Theatre, The Living Theatre and Judith Malina, The Talking Band, The Irish Repertory Theatre, New Federal Theatre, The Puerto Rican Traveling Theatre, The Wings Theatre Company, Theater by the Blind and The Christopher & Dana Reeve Foundation among others.
Among his current clients: The Theater Center on 50th and Broadway, New York Deaf Theatre, Harlem Repertory Theatre, New York’s Immersive Horror Experience: THIS IS REAL, New York’s Extreme Adult Easter Egg Hunt "Full Bunny Contact" and two of the longest running productions in NYC history – Perfect Crime & The Fantasticks. He is also the publicist for SCRUFF, one of the largest gay social networking apps, globally.
As a result of his outreach, DDPR clients past and present, have been featured regularly in and by:
The New York Times, The New Yorker, The New York Post, The Wall Street Journal, Time Out New York, Newsday, USA Today, The New York Observer, ABC News, NBC News, CBS This Morning, Fox News, WPIX Morning News, Today, Good Day NY, CNN, WNYC, NPR, SWABC, WNBC, WCBS, Sirius XM in addition to The Wendy Williams Show, The Chew, The View, The Rachael Ray Show, NBC’s Celebrity Apprentice, The Associated Press, Reuters, VICE, BuzzFeed, Quartz, Axios, The Los Angeles Times, The Washington Post, The Sunday Times, Daily Mail and The Guardian to name a few.
DDPR clients receive top of the line press reports, second to none. We employ media monitoring software that allows us to identify and approach the critics, journalists, writer, producers, editors and bloggers that are most appropriate for your project or subject matter and then provide real insights and analytics into the results we secure. You’ll know exactly what results you’re getting from our detailed reports that monitor which outlets have covered you, when, that outlets reach or readership, which social media platforms are sharing your press and how many shares each received, ad equivalency, SEO Impact, sentiment and several other metrics.
Dan began his career in media as a journalist for The New Bedford Standard Times in New Bedford, MA. After 3 years as an entertainment correspondent he began working for ABC News in Providence, Rhode Island and then Good Morning America Weekend Edition in New York City. After transitioning full time into PR and working alongside several veteran theatrical press agents such as Max Eisen,and Shirley Herz, he now works independently under the title DDPR, having opened his own office in the heart of Times Square in 2010.
Courtesy – DDPR (Daniel Demello Public Relations).
YOU DEserve more attention
We'll help you get it.
DDPR extracts the appealing, sensational, juicy, newsworthy aspects of your project and proactively pitches them to journalists, editors, writers, producers and bloggers. We present those ideas in a vibrant, concrete, intelligent pitch that emphasizes the importance of your project and how it's relevant, timely, and ultimately worth media attention. No restraints, a personalized focus, and full faith that what we choose to push deserves increased press coverage.
You need press attention, so we pursue it within all mediums of mass communication – including social media. Our sole mission is to aggressively seek out press opportunities where available and to create them when there are none. Our objective is generating increased press coverage and word of mouth. We appreciate quality writing and pay close attention to language when drafting your news release and press materials. It’s something we like to overthink.
We don’t simply write a press release, hit send and hope for the best. We are proactive. We construct solid pieces of communication tailored to the media professionals who have the power to assign press coverage and then follow-up with individual phone calls and e-mails, because even in 2018, there’s still a human being behind every laptop, touch Pad or smart phone.
Understanding the everyday concerns and constraints of journalists, editors, and producers is key to effectively pitching any project or individual. Each has their own specific preference as to how and what they are approached with - so we make it our business to know what they cover, what they want, when they want it and how they want it. We don’t pressure. We pursue - in a professional, respectful and effective way.
Long-lead media (tourist, theater and general entertainment publications) that cover news, attractions, theater and general entertainment. ·
Short-lead media (daily and weekly) that cover news, culture, attractions, music, theater and general entertainment.
Broadcast media (TV and radio) that cover news, culture, attractions, music, theater and general entertainment.
Online media (websites, blogs and microblogs) that cover news, culture, lifestyle, attractions, theater and general entertainment.
If you are considering or seeking PR representation, please fill out the following form so that we can be in touch. If you have a more pressing deadline, our contact information is listed below.